Helping Brands Rank Higher on Google

Hi, I'm Tisha Shah

SEO Analyst | Digital Marketing, AEO & GEO Specialist

I help businesses grow their online presence through technical SEO, AI-powered search optimization, and data-driven digital marketing that delivers measurable results.

SEOAEOGEOTechnical SEOLocal SEODigital Marketing

Explore My Work Let's Connect

SEO • AEO • GEO

Search • Data • Growth

About Me

Turning search signals into sustainable growth

I'm Tisha Shah, an SEO Analyst with hands-on experience in Search Engine Optimization, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), technical SEO, local SEO, and digital marketing.

I currently work with Meditab Software Inc. [DrCatalyst], where I contribute to SEO initiatives in the US healthcare space. My work involves improving organic search visibility, analyzing website performance, researching keywords and competitors, supporting off-page SEO strategies, and identifying opportunities for sustainable organic growth.

I hold a Bachelor's degree in Computer Applications (BCA), giving me a combination of technical understanding and digital marketing expertise.

I'm passionate about how search is evolving beyond traditional Google results into AI-powered and generative search experiences. I continuously explore SEO, AEO, GEO, AI tools, and emerging digital marketing strategies to stay ahead of changes in search.

Current Role

SEO Analyst at Meditab Software Inc. [DrCatalyst] contributing to SEO initiatives in the US healthcare space.

Education

Bachelor's degree in Computer Applications (BCA) -a mix of technical understanding and digital marketing expertise.

Focus Areas

Organic visibility, technical SEO, keyword & competitor research, off-page strategy, and emerging AI search.

Always Learning

Exploring SEO, AEO, GEO, AI tools, and evolving digital marketing strategies to stay ahead of search changes.

Professional Experience

Hands-on US Healthcare SEO Experience

A data-led, multi-disciplinary SEO practice built across the US healthcare landscape- technical, local, on-page, off-page, analytics, and emerging AI-powered search.

Experience Volume

US Healthcare Projects

Cumulative hands-on SEO experience across medical clinics, allergy & asthma practices, staffing, pharmacy, medical billing, and healthcare technology.

Professional Summary

I have hands-on experience supporting 25+ US healthcare projects across medical clinics, allergy & asthma practices, healthcare staffing, pharmacy and healthcare technology, medical billing, and other healthcare service businesses.

My work combines technical SEO, local SEO, on-page and off-page optimization, keyword research, content strategy, Google Business Profile management, analytics, conversion tracking, reputation management, and performance reporting.

I work with platforms including Google Search Console, GA4, Google Tag Manager, Microsoft Clarity, SEMrush, Ahrefs, Moz, and other SEO and analytics tools to identify opportunities, resolve technical issues, understand user behaviour, and improve organic search visibility.

Alongside traditional SEO, I continue to expand my expertise in AEO, GEO, and LLMO to understand how brands can build visibility across both traditional search engines and emerging AI-powered search experiences.

Healthcare Verticals

Where I've Applied SEO

US Healthcare SEO

Hands-on SEO experience across multiple healthcare businesses and service categories in the United States.

Allergy & Asthma Clinics

SEO experience supporting allergy and asthma practices through local SEO, Google Business Profile optimization, technical SEO, content optimization, citations, reputation management, analytics, and performance tracking.

Medical Billing & Healthcare Services

SEO experience supporting healthcare and medical service businesses with keyword research, technical optimization, search visibility, content strategy, analytics, and lead-focused website optimization.

Healthcare Staffing

Experience supporting SEO strategies for healthcare staffing services, including high-intent keyword research, landing page optimization, technical SEO, content planning, local SEO, and performance tracking.

Pharmacy & Healthcare Technology

Experience supporting pharmacy and healthcare technology businesses through local SEO, technical SEO, directory citations, analytics, Google Business Profile management, and reputation strategies.

Medical Clinics & Healthcare Practices

SEO experience across medical clinics and healthcare practices, including on-page SEO, local SEO, technical SEO, Google Business Profile optimization, content improvement, analytics, citations, PR, and review generation.

Career Timeline

Roles & Responsibilities

PresentUS HealthcareCurrent

SEO Analyst

Meditab Software Inc. [DrCatalyst]

US Healthcare SEO · AEO · GEO

Driving organic visibility for US healthcare brands through data-led technical SEO, content strategy, and AI-driven search optimization.

Focus

Healthcare SEO

Scope

Technical + AEO/GEO

Impact

Organic Growth

Key Responsibilities

Search Engine Optimization (on-page, off-page, technical)
Keyword research and search intent analysis
Competitor research and backlink analysis
Website performance analysis and SEO reporting
Organic visibility improvement initiatives
AEO and GEO research; AI-driven search optimization

Toolkit & Skills

Technical SEOAEOGEOGA4GSCAhrefsSEMrush

August 2025 – January 2026Agency

SEO Executive · Digital Marketing Specialist

Digital Threads Agency

Full-stack SEO & Digital Marketing

Executed end-to-end SEO across on-page, off-page, technical, and local SEO for multi-industry clients with a modern AI-augmented workflow.

Focus

Multi-Industry

Discipline

On/Off/Tech/Local

Toolkit

30+ Tools

Key Responsibilities

On-Page & Off-Page SEO
Technical SEO and Local SEO
Google Search Console, Google Analytics, Google Tag Manager and 30+ tools including AI-powered platforms.

Toolkit & Skills

On-Page SEOOff-Page SEOTechnical SEOLocal SEOGTMGA4AI Tools

Core Expertise

Skills Across the Full SEO Lifecycle

A modern SEO skill set built for 2026: strategy, technical depth, AI readiness, and measurable growth.

SEO Strategy

Building data informed SEO roadmaps that align search visibility with business goals.

Technical SEO

Optimizing crawlability, indexing, site architecture, and server side performance.

On Page SEO

Aligning content, metadata, and internal linking with search intent and relevance.

Off Page SEO

Growing authority through strategic backlinks, citations, and digital PR signals.

Local SEO

Improving local pack visibility through GBP optimization and consistent citations.

Core Web Vitals

Improving LCP, INP, and CLS to meet Google's page experience benchmarks.

Schema Markup

Implementing structured data to earn rich results and enhance SERP presentation.

AI Search Optimization

Adapting content and technical strategy for LLM driven and conversational search.

Email Marketing

Building audience nurture campaigns that support retention, loyalty, and conversions.

PPC & Paid Ads

Planning and optimizing Meta Ads and Google Ads campaigns for qualified traffic.

ORM & Review Management

Managing online reputation, reviews, and brand sentiment across platforms.

Social Media Marketing

Growing brand awareness and engagement through strategic organic social content.

Tools & Technologies

The stack behind the strategy

SEO, analytics, and AI tools I use to research, optimize, and report.

SEO & Research

Research, auditing, and rank-tracking platforms.

SEMrush

Ahrefs

Screaming Frog SEO Spider

Google Keyword Planner

Google Trends

Moz Pro

Ubersuggest

AnswerThePublic

AlsoAsked

SEO Minion

HubSpot

Analytics & Performance

Measurement, reporting, and technical performance tools.

Google Analytics 4

Google Search Console

Google Tag Manager

Looker Studio

PageSpeed Insights

Lighthouse

Bing Webmaster Tools

Rich Results Test

Google Business Profile

Microsoft Clarity

AI & Productivity

AI assistants and workflow tools for SEO execution.

ChatGPT

Google Gemini

Claude AI

Perplexity AI

Surfer SEO

Rank Math SEO

Yoast SEO

Canva

Notion

Grammarly

Certifications & Professional Learning

Continuous learning across SEO, analytics, digital marketing, and AI-powered advertising.

SEO Crash Course

Brian Dean / SEMrush Academy

SEO Analyst Certification

SEMrush Academy

Inbound Marketing & SEO

HubSpot Academy

Fundamentals of Digital Marketing

Google Skillshop

Google Analytics Certification

Google Skillshop

AI-Powered Performance Ads

Google Skillshop

360° Digital Marketing

Version Up

Contact

Let's Connect

Interested in discussing SEO, digital marketing, professional opportunities, or potential collaborations? I'd love to connect.

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